PlaySpan’s UltimatePay™ Subscriptions billing product, which is now widely available to all content and application providers. (I’ve included a data sheet with a company logo attached).
For those looking to unlock new revenue opportunities, PlaySpan’s subscription billing can now be used in combination with virtual goods sales, allowing content and application providers with both premium and subscription packages through the familiar UltimatePay lightbox.
Why it’s important to the game industry?
Recent research from DFC Intelligence shows that global game revenues are projected to reach approximately $70 billion by 2015, with nearly $20 billion coming from online game revenue from PCs.
As major companies like EA, Zynga, and others look for new revenue streams, a key part of their monetization strategy is moving toward a hybrid model that provides the widest range of payment options available to global consumers. So for those without the resources to set up their own monetization platform, PlaySpan’s UltimatePay suite gives them immediate access to more than 85 different payment options in more than 180 countries worldwide.
Along with the capability to easily scale a flexible monetization platform that includes risk management, analytics, and fraud prevention, UltimatePay helps increase conversion and user satisfaction through some of the following features and options:
· Entitlements (Points and Virtual Items)
· Multiple Billing Periods
· Trial Periods
· Grace Period
· Multi-Currency Pricing
· Consumer Plan Switching
· Reactivation of Account
· Subscriber Status History
· Reporting
· User Friendly Interface for Easy Setup and Use
Early customers of UltimatePay span several major online brands including Nickelodeon, Playdom, Ubisoft, K2, Livemocha, Knowledge Adventure, Gazillion, Gaia, R2 Games, Quepasa, and Woozworld, among others.
Here’s a quote from Karl Mehta, head of PlaySpan:
“Our partners have a wide range of monetization needs and the UltimatePay platform provides a one-stop shop for subscriptions, microtransactions, or a hybrid of the two that developers can easily integrate into their applications. We’re fortunate to be working with some of the largest brands in the world who rely on PlaySpan to power their monetization needs.”
“PlaySpan enables us to offer both premium and subscription packages on any Reality Squared game and all through the same UltimatePay lightbox,” said CEO Jared Psigoda of R2 Games.
Download UPay DataSheet at Link
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