RockYou and Slingo Partner to Distribute RockYou's Bingo

Game Uses RockYou’s Platform to Deliver Real Cash and Prizes

San Francisco, CA – Feb. 1, 2013 – RockYou rockyou.com and Slingo, Inc., a leading international cross-platform gaming company, today announced a publishing partnership to distribute RockYou’s Bingo game on Slingo’s popular social gaming portal that currently has more than 4 million registered players. The title is also expected to be released on mobile and tablet platforms 2013. (more…)

RockYou® Reveals Findings from Social Gamer Thought Leadership Research Study: Top 5 Insights About Social Gamers

RockYou-commissioned first-of-its-kind study yields insights into attitudes, usage patterns, and real-world consumption habits of social game players

RockYou RockYou® Reveals Findings from Social Gamer Thought Leadership Research Study: Top 5 Insights About Social Gamers

Redwood City, CA – September 28, 2011
RockYou®, a leading social gaming company, has announced the results of its Social Gamer Thought Leadership study, conducted by Interpret LLC, a top entertainment and media market research firm. Key findings, now available, provide valuable insights for advertisers and marketers, game developers, and industry thought leaders looking to understand the rapidly-evolving social game space. The study explores attitudes, behaviors, motivations, psychographics, and purchase intent among the current US social gaming population. It also categorizes social gamers—based on their gaming behaviors and attitudes—into four consumer segments. The results both confirm existing assumptions and provide unexpected, surprising information about players.

“RockYou is investing in the development of the social gaming landscape and its growth as a powerful advertising medium,” Julie Shumaker, SVP and GM of Media at RockYou said. “This study enables us to better understand social gamers and their motivations and provide advertisers, agencies, and social game developers with actionable information they can leverage in a rapidly evolving social economy.”

The study surveyed a range of over 2,000 social gamers in the US aged 18 and older, 60% female and 40% male, who play at least one hour a week.

Summary of Top Takeaways

Social gamers:

• are even more socially active online than expected: they spend 13 hours per week on social networks and an average of 9.5 hours per week on social games; have 218 social connections, 16.5 real-life friends who play the same social game as them, and have made 20 new friends through social gaming

• are increasingly sophisticated gamers: 50% of the current social gamer population owns at least one console; 25% prefer games with missions or quests; 22% say the fact that their online friends can see their score drives them to play more and harder

• are highly receptive to in-game ads, especially when offered real-world rewards or virtual currency in exchange: 42% of social gamers say they would be more motivated to play a social game that offered real world rewards (eg: a coupon or gift card); 55% of players would rather earn virtual currency than purchase it with real money; 24% of players report they have clicked on an ad in a social game and made an online purchase

• are avid consumers and valuable customers in the real world, making frequent purchases in entertainment, CPG, and many other major categories

• can be categorized into four distinct segments: affluent players who spend on in-game currency to get ahead; competitive players who play to win and broadcast their achievements; newbie players who are less tech-savvy and prefer free content; and devotees who are power users but also prefer free play (further information, including detailed demographic breakdown, available on request)

“Social gamers are a population who have gone from zero to 37 million in the US in just a few short years-making them a formidable entertainment audience, yet they are not well understood. This groundbreaking research, for the first time, sheds light on who social gamers are, what motivates them as consumers, and why they are so valuable,” said Michael Dowling, CEO of Interpret, LLC. “Data from the study will be instrumental in guiding publishers, marketers, and advertisers to understand how to best reach, engage and influence a unique segment of the buying public,” Dowling noted.

Extended details, including the audience segmentation results, are available upon request.

Please email socialgamerstudy@rockyou.com or call (650) 421-2037.

About RockYou

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers. Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank. More information at www.rockyou.com.

About Interpret

Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age.www.interpretllc.com.

Molly Gerth, TriplePoint for RockYou
415-955-8500

The Fun Fair has arrived at Gourmet Ranch!!

Roll up for fairground rides, stands, attractions and a mountain of tasty fairground food to cook.

We have released a new Fun Fair catering contract plus decor content for the event – details below.

In addition to this, we have introduced a feature named ‘Chained Ingredients Unlock’ so the player can now unlock ingredients as a group, saving them time. They also now know when they have unlocked all ingredients in each category by having a rosette icon appear in their Market screen.

loader The Fun Fair has arrived at Gourmet Ranch!!

Catering Quest 1 – 4th – 11th August

Dishes to be cooked:
· Easy Dish – Chocolate Fruit
· Medium Dish – Gumdrop Ice Cream
· Hard Dish – Pick and Mix

Rewards
· Reward 1 – 50 Speed ups
· Reward 2 – An Animated Carousel
· Reward 3 – An Animated Ghost House

Ingredients

Name
Candyflossy Sheep
Milkshake Cow
Chocolate Fountain
Gumdrop Bush
Candy cane Plant
Lollipop Tree

Recipes

 

Recipe Name Ingredient 1 Ingredient 2 Ingredient 3
Chocolate fondue with marshmallows Fountain chocolate sugar  
Chocolate Fruit Fountain chocolate Strawberries Orange
Gumdrop Cookies Gumdrops Oats  
Gumdrop Cake Gumdrops Wheat Vanilla
Gumdrop Ice Cream Gumdrops Milkshake Milk  
Banana Milkshake with Gumdrop Toppings Milkshake Milk Gumdrop Banana
Vanilla Milkshake Milkshake Milk Vanilla  
Candy Cane Ring Cake Candy Cane Wheat chocolate
Candy Cane cookies Candy Cane Sugar Oats
Candy Cane Fudge Candy Cane Chocolate Milk
Candy Floss Stick Candy Floss    
Toffee Popcorn and Candy Floss Combo Candy Floss Corn Sugar
Fruity Lollipops Lollipop Strawberry  
Lollipop cake Lollipop Wheat Lemons
Pick and mix Lollipop Candy cane Gumdrops

 

Decor

 

Item Name Animated Night Mode
Ghost House Yes Yes
House of Freaks Yes Yes
Hall of Mirrors No Yes
Duck Shoot Yes Yes
Fortune Teller No Yes
Waltzers No Yes
Carousel Yes Yes


 

 

RockYou- It's Always Playtime!

rockyou logo RockYou  Its Always Playtime!

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank.

Bring your Zoo to Life this Spring – Zoo World 2!

zw2 logo b Bring your Zoo to Life this Spring – Zoo World 2!

In Zoo World 2 you can collect animals from all over the world and build a world-class zoo and home for endangered species!As the head of your own zoo, you will breed and nurture baby animals and help them grow into happy adults.Of course, babies will draw crowds to your zoo, so make sure you build enough animal exhibits, food stands, and shops to delight your guests! As you complete quests and save endangered species, you will unlock all kinds of exotic animals and willlearn fun facts about them, too.

Decorate and customize your zooany way you choose. Whether you prefer a lush, wild jungle withorangutans and tigers or a natural African savannah with lions, elephants, and giraffes, Zoo World 2 lets youeasily customize animal cages, paths, and terrain to create a unique environment. Through the game’s engaging social features, you can show off your zoo to other zookeepers, tour your friends’ zoos, and even babysit their animals while they are away.

Animals :

africanElephant RightTurn Bring your Zoo to Life this Spring – Zoo World 2!giantPanda rightTurn Bring your Zoo to Life this Spring – Zoo World 2!

 

Screenshots :

PRgameScreenCaps 004 1024x641 Bring your Zoo to Life this Spring – Zoo World 2!

PRgameScreenCaps 012 1024x641 Bring your Zoo to Life this Spring – Zoo World 2!

GENRE: Simulation

KEYS FEATURES :

•  Next-generation animals and zoo decorations
•  Breed and nurture baby animals and watch themgrow into happy adults
•  Animals have their own unique animations and react when you feed them or when they get sad
•  Decorate your zoo by customizing cages, terrain, fences, and paths
•  Learn interesting trivia about a variety of animals
•  Save endangered species to unlock new animals

PLATFORM:

•  Open animal exhibits, kiosks, and food stands for your guests and earn cash for your zoo
•  Interact with fellow zookeepers through gifting and caring for their animals while they are away
•  Lend animals to your friends to help them breed different species (post-launch feature)
•  Participate in ongoing holiday and seasonal promotions to earn limited edition animals

DEVELOPER:
RockYou
Redwood City

PUBLISHER:
RockYou

LAUNCH DATE:
Spring 2011

About RockYou

rockyou logo Bring your Zoo to Life this Spring – Zoo World 2!

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank. More information at www.rockyou.com.

Our previous post about RockYou : RockYou® Announces Zoo World™ 2, Coming to Facebook on June 8th

RockYou® Announces Zoo World™ 2, Coming to Facebook on June 8th

Redwood City, Calif – May 24, 2011

RockYou®, a leading social gaming company, will soon unveil the next game in the playful Zoo World™ franchise, Zoo World™ 2. In Zoo World 2 players can collect animals from all over the world and breed adorable baby animals. Building on the original zoo simulation game – with over 50 million installs to date - Zoo World 2 will offer more interaction with a diverse set of species, deep customization options, and life-like animals.

rockyou logo RockYou® Announces Zoo World™ 2, Coming to Facebook on June 8th

Animals in Zoo World 2 express their moods in response to gameplay as zookeepers nurture their baby animals through adulthood. The new title also offers more ways for players to creatively design and decorate their own zoos. Whether players want a lush, wild jungle, a natural African savannah, or an Arctic snow setting, the possibilities are endless with the ability to layout paths, fences, water, decorations, exhibits, and more. Players can also lend a helping hand to fellow zookeepers, caring for their animals while they are away.

zw2 logo beta b RockYou® Announces Zoo World™ 2, Coming to Facebook on June 8th

“Fans all over the world are very excited about the release of Zoo World 2 and their expectations are high,” said Jennifer Gee, Executive Producer at RockYou. “The team has worked hard to bring players a zoo experience that captures the charm of adult and baby animals alike. TheZoo World 2 graphics are best-in-class. We can’t wait to visit and showcase the unique zoos that our zookeepers will create.”

Zoo World 2 will launch on Facebook on June 8th. Prepare to bring your zoo to life, in the next game in the popular Zoo World franchise!

To learn more about Zoo World 2, visit http://www.facebook.com/ZooWorld2.

For more information about RockYou, visit www.rockyou.com.

 

About RockYou

RockYou® is a leading social gaming company delivering nearly 20MM monthly active users. The company developed the social game classicZoo World™, with 50MM installs to date, and the award-nominated Gourmet Ranch™, one of the fastest growing Facebook games. RockYou is launching Zoo World 2™ in late spring and is committed to the development of high quality titles and franchises for the social space.

RockYou empowers brands and game developers to reach and monetize audiences through innovative social advertising solutions, including Deal of the Day, video products and in-game brand integrations.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank.

RockYou acquires Playdemic

Rockyou Playdemic1 RockYou acquires Playdemic

Social app developer RockYou has acquired Playdemic, an England-based social gaming company, in order to boost its efforts to build more social games. Terms of the deal were not announced.

Paul Gouge, Playdemic’s CEO and founder, then said, “Being a part of RockYou gives us the opportunity to remain creatively independent, while leveraging RockYou’s vast network and expertise at scale to reach a wide audience with our games.  We see a massive opportunity to expand the depth and quality of social games, and have found an ideal partner in RockYou.”

Playdemic’s one Facebook game is called Gourmet Ranch, by the way.  With half a million users, it asks players to essentially manage both a farm and a restaurant, taking food all the way from the field to the dinner table.

Terms of the deal were not disclosed.

Source : Link