Category Archives:Virtual Goods
MojiKan Monsters! Misunderstood or Underestimated? share
The MojiKan is a new online virtual social game world! Chat with artificially intelligent virtual pets and avatars, play missions, form tribes and clans, buy and sell land to cash out real money!! http://www.mojikan.com/
Mission : To radically transform new digital media and virtual social environments.
SupersonicAds Opens NYC & Los Angeles Offices to Focus on Cross-Platform Brand Sales & Direct Publisher Relationships share
New York, New York – February 4, 2013 – SupersonicAds (www.supersonicads.com), the global leader in virtual currency monetization since 2009, announced today its U.S. expansion, opening offices in New York City and Los Angeles. (more…)
Visa/PlaySpan's New Subscription Product for Online Game Developers share
PlaySpan’s UltimatePay™ Subscriptions billing product, which is now widely available to all content and application providers. (I’ve included a data sheet with a company logo attached).
For those looking to unlock new revenue opportunities, PlaySpan’s subscription billing can now be used in combination with virtual goods sales, allowing content and application providers with both premium and subscription packages through the familiar UltimatePay lightbox.
Why it’s important to the game industry?
Recent research from DFC Intelligence shows that global game revenues are projected to reach approximately $70 billion by 2015, with nearly $20 billion coming from online game revenue from PCs.
As major companies like EA, Zynga, and others look for new revenue streams, a key part of their monetization strategy is moving toward a hybrid model that provides the widest range of payment options available to global consumers. So for those without the resources to set up their own monetization platform, PlaySpan’s UltimatePay suite gives them immediate access to more than 85 different payment options in more than 180 countries worldwide.
Along with the capability to easily scale a flexible monetization platform that includes risk management, analytics, and fraud prevention, UltimatePay helps increase conversion and user satisfaction through some of the following features and options:
· Entitlements (Points and Virtual Items)
· Multiple Billing Periods
· Trial Periods
· Grace Period
· Multi-Currency Pricing
· Consumer Plan Switching
· Reactivation of Account
· Subscriber Status History
· Reporting
· User Friendly Interface for Easy Setup and Use
Early customers of UltimatePay span several major online brands including Nickelodeon, Playdom, Ubisoft, K2, Livemocha, Knowledge Adventure, Gazillion, Gaia, R2 Games, Quepasa, and Woozworld, among others.
Here’s a quote from Karl Mehta, head of PlaySpan:
“Our partners have a wide range of monetization needs and the UltimatePay platform provides a one-stop shop for subscriptions, microtransactions, or a hybrid of the two that developers can easily integrate into their applications. We’re fortunate to be working with some of the largest brands in the world who rely on PlaySpan to power their monetization needs.”
“PlaySpan enables us to offer both premium and subscription packages on any Reality Squared game and all through the same UltimatePay lightbox,” said CEO Jared Psigoda of R2 Games.
Download UPay DataSheet at Link
Social Virtual Goods Revenues Generated via Mobile Devices to Reach $3bn in 2011 Rising to $4.6bn in 2016 share
Social Gaming and Smartphone Adoption to Drive Market
HAMPSHIRE, UNITED KINGDOM–(Marketwire – Oct 25, 2011) - A new report from Juniper Research finds that soaring usage of social gaming — driven largely by the sharp rise in smartphone adoption — will push the global market for virtual goods bought from mobile social media services from $3 billion this year to $4.6 billion by 2016.
The report found that sales of virtual goods via mobile social media services are flourishing in Japan and China; as social gaming familiarises consumers with virtual goods, this trend will quickly become global. Increasing tablet usage is also expected to provide further momentum as these devices offer a significantly better user experience for social gaming than smartphones.
Revenue Share Pitfalls
One potential roadblock for virtual goods is the stranglehold app stores have on payments. Any services wishing to sell virtual goods from within their app risk losing 30% of the payment value to the app store. For virtual goods sold via social gaming this is doubly worrying, as these games are typically developed by third parties which receive around 70% of in-game spend. App stores such as Apple App Store, Google Market and BlackBerry World require that the developer surrenders 30% of in-game purchase revenue.
According to report author Charlotte Miller, ‘Mobile social media services have a serious monetisation problem. Virtual goods is one solution that has worked well in Japan and China, where consumers already have an enormous appetite for content such as clothing for avatars. The only question is: can they successfully avoid the app stores taking a slice of virtual goods revenues?’
Other key findings from the report include:
- Spend on advertising targeted at tablets is expected to account for almost half of total mobile social media advertising spend by 2016.
- On a regional basis, Far East & China will continue to account for the lion’s share of mobile social media revenues, followed by North America.
The Mobile Social Media whitepaper is available to download from the Juniper website together with further details of the full study.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
Source : marketwire
Beintoo - Gamification & Rewarding Technology for Mobile & Web Apps Developers share
Beintoo is a revolution in Web 2.0 landscape: users share their passions for games and apps, interacting with friends within their favourite apps. They are rewarded for their cross-apps activities and can get virtual goods that can be also converted into real goods.
Beintoo is the first gamification and rewarding technology for mobile and web apps developers.
Our mission is to o become THE reputation and rewarding engine for all Apps, included web apps, “gamifying” every kind of user experience.
The idea is simple: by our APIs, developers can easily create achievements for users within their apps according to the user experience (increase of score, loyalty, completing a level in a game, being in a specific geographycal position etc.) and distribute branded virtual goods as cross-apps rewards.
Users can engage with their virtual goods and convert them into real goods by visiting the sponsors physical and ecommerce stores.
Beintoo will create a truly “Apps-Economy”, an environment where people will get real opportunities from their virtual activities.
Developers monetize because advertisers pay us the delivery of the branded virtual goods and the redemption of the real coupons. We pay back to our partner developers the 70% of our revenues.
Live the new Beintoo experience
Beintoo workflow for developers
Website : http://www.beintoo.com/
Sometrics Announces Milestones: Moves Over 3 Trillion Units of Currency Worldwide [Infographic] share
![Sometrics Sometrics Announces Milestones: Moves Over 3 Trillion Units of Currency Worldwide [Infographic]](http://www.socialgaminghub.com/wp-content/uploads/2011/07/Sometrics.jpg "Sometrics")
In-game Payments and Optimization Provider Releases Milestone Data and Supporting Infographic
Sometrics, a global leader in providing in-game payments and revenue optimization solutions for free-to-play games, today announced that the company has seen over 3.3 trillion individual units of currency processed through its payment processing platform since it first starting working with publishers in 2007. Used by some of the most recognized online game publisher brands in the world, including Nexon, NHN USA, IMVU, OMGPOP, BigPoint and Habbo, among many others, the platform now supports 90 different payment options and serves an audience of 225 million gamers in 180 countries.
To further reveal general trends in the massively popular online gaming space, Sometrics released additional data through an infographic that the company compiled over several years of service to publisher partners. The infographic draws together several themes that speak to the growing popularity of online games and the expanding demographics of gamers, and may be viewed at http://wac.12ed.edgecastcdn.net/0012ED/sometrics.com/sometrics_infographic_2011.jpg.
![sometrics infographic 2011 364x1024 Sometrics Announces Milestones: Moves Over 3 Trillion Units of Currency Worldwide [Infographic]](http://www.socialgaminghub.com/wp-content/uploads/2011/07/sometrics_infographic_2011.jpeg "sometrics infographic 2011")
“The online games space has been growing exponentially over the past few years, particularly in the free-to-play space that monetizes through virtual currency transactions,” said Ian Swanson, CEO of Sometrics. “Millions and millions of people across various demographics are playing online games and customizing their experiences through the purchase of virtual goods. Over the years we’ve greatly expanded our efforts to provide publisher partners with the tools to localize, manage and optimize their payment platforms for a global, diverse audience of gamers. The milestones that we’ve achieved and the data that we’re releasing today reflects the incredible amount of success we’ve accomplished as an organization and together as an industry.”
For more information about Sometrics, please visit Sometrics.com.
About Sometrics
Sometrics owns and operates GameCoins.com, an online community that connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many of their favorite online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about Game Coins, please visit www.GameCoins.com.
Founded in 2007 and based in El Segundo, Calif., Sometrics is a global leader in providing in-game payments and revenue optimization solutions for free-to-play games. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometrics’ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools.
Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft. To learn more about Sometrics, please visit www.Sometrics.com.
Source : Verticalwire
MiniMonos : Awesome Virtual World for Kids share
MiniMonos is a virtual world and social network for kids who love to play and love the planet. Kids can name monkey avatars, choose a treehouse, chat with friends and play fun games, while parents can be confident that they’re safe and learning how to make a positive impact on the environment.
http://www.facebook.com/MiniMonos
MiniMonos Tour – join the fun today!
MiniMonos是真棒的孩子谁喜欢玩，爱地球的虚拟世界！
http://www.minimonos.com
MiniMonos是一个虚拟世界，孩子们谁喜欢玩，爱地球的社会网络。孩子们可以名称猴子头像，选择一个树，与朋友聊天和玩游戏的乐趣，而家长可以相信，它们是安全的，并学习如何做一个对环境产生积极的影响。
http://www.facebook.com/MiniMonos
MiniMonos Tour – join the fun today!
MiniMonos is de geweldige virtuele wereld voor kinderen die graag spelen en de liefdevan de planeet!
http://www.minimonos.com
MiniMonos is een virtuele wereld en sociaal netwerk voor kinderen die graag spelen enhouden van de planeet. Kinderen kunnen de naam aap avatars, kies een boomhut, chatten met vrienden en spelen leuke spelletjes, terwijl de ouders kunnen erop vertrouwen dat ze veilig en leren hoe ze een positieve impact op het milieu te maken.
http://www.facebook.com/MiniMonos
MiniMonos Tour – join the fun today!
Game Coins - Virtual Goods Marketplace share
Game Coins is a community for GAMERS playing MMOs, RPGs, Virtual Worlds, and Social Games. Plus, we offer marketplaces for exchange of virtual currency.
Anyone can EARN Game Coins by doing quick, simple and fun missions on our site. Bank rewards for watching a new game trailer, completing a tutorial level or even writing content like game tips or reviews!
What is Game Coins?
Whether you’re a social gaming company/publisher or a gamer, you’re going to love Game Coins!
Viximo - Social Gaming Platform share
Viximo is the largest platform that connects social app and game developers with numerous social networks across the web. With Viximo’s platform app and game developers get access to over 60 million users across multiple social networks with a single easy implementation. Additionally, Social Networks are able to quickly set up a robust virtual currency, enable third parties to easily develop to their site, and instantly offer the highest quality social apps and games.
http://twitter.com/viximo
http://facebook.com/viximo
Jason Derulo introducing his Facebook Virtual Goods! share
Visit Jason’s official Facebook virtual gift shop only @ http://www.facebook.com/jasonderulo
GIFT your friends some Jason Derulo Virtual Swagger just in time for the holidays! You can even send gifts right to Jason!
Singer, songwriter, dancer, and actor Jason Derulo belongs to a new breed of multi-hyphenate artists who know no creative boundaries. And as the flagship artist for the joint venture between Warner Bros. Records and super-producer J.R. Rotem’s label Beluga Heights, Derulo has set his sights high. “I don’t want to stay in a box,” he says. “I want all the love!”
